Saginaw… Bay City… Midland…The Great Lakes Bay Region has everything…Great food, amazing views, excellent beer, and the coolest people in the country. But…there’s something missing…We have the bay, and the tridge, we have the waterfront, and Hausbeck Pickles, We have The Loons, and The Dow…and NOW there’s a radio station playing the music YOU grew up with from Metallica, Rage, STP, the Foo Fighters, and Nirvana to Sublime, Beastie Boys, the Killers, Blink-182 and yeah, even bands like 311, Cake, Garbage, Fall Out Boy, Gorillaz, and Weezer because hey, you grew up with them, too. Welcome to the Black Parade. Welcome To Paradise. Welcome to the all-new 106.3 The Core. Welcome to The Rock Alternative.